Advocacy Projection Mapping

Time-Based
Project Details
Software: AfterEffects & Illustrator
Year: 2021
An immersive audio-visual experience to inform aspiring educators of the subliminal, insidious sexism that exists in the K–12 school systems which creates deficient foundations for female self-esteems.
Project Description

As identified in Myra and David Sadker’s essay Missing in Interaction a world of gender segregation exists in K–12 classrooms that lead to both the formation and perpetuation of gender roles in a vicious cycle. As written by Sadker “ The ‘Okay’ Classroom IS Not,” In essence, this statement speaks to the passive and submissive responses teachers often give to you girls in response to their questions or comments. This response often manifests itself in neutral words caring little constructive value such as ‘okay, sure, maybe, alright.’ These accepting answers may have well meaning intentions but kill with kindness. If young girls do not hear when they are right or wrong and have constructive feedback on how to move forward they empirically tend to become less engaged in the classroom setting and overpowered my there male peers.


Descrbing Intersections

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

IDentity Inspiration
Logo Deconstruction
Wayfinding System
WAyfinding Signage
Exhibit Signage
Historic PRecedent

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Book System Design
Community Printed
Serif Book Page Spreads

Click to see more the introduction pages and some more spreads of the book

Final Book
Send Again

Bozeman Climbing Team
Dans Vans
Biocene Foundation
Montana Mountaineering Assosciation
Peter Strand
Civics Under the Big Sky
Gallatin History Museum
The Climbing Project
Project Direct Coaching
Positioning
Visual Identity
Typography
Branded Publications

Here is an example of the civics templates CUBS provides to educators, club advisors, and students the resources they need to teach relevant themes around democracy in the classroom. The design is an extension of the brand an intends to be informative, playful, an easy to use

Stationery
A Nod to the Old school

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

A crucial Illustration
Means of Distribution
Branding & Website

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Social Media

One deliverable for the campaign was establishing a social media presence and templates for future social media posts. The social media profile was determined to be more of a point of reference for potential voters seeking to learn more about Strand rather than a platform for campaigning

Collateral Material
Individual Annimation

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Projection Installation

Instagram Posts

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Design Research

Logo Deconstruction

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Final Variations

APP IDENTITY

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Icon Systems

Production Logo

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Frames
Historic PRecedent

The top left part of the final animation consisting of the ‘O’, round thought bubble, and the words ‘Hear It’ were the formal elements of the group design that I constructed and animated. Seeking to align with our problem statement of creating awareness of the subliminal sexism in k-12 education, I wanted to focus on the need to actively listen to young girls and to hear their thoughts. Moreover, emphasizing that “Okay” is the least helpful form of feedback teachers can give. The animation alludes to sound waves originating from one source and then received and heard by another source–created through the repetition of ripple-like lines. Furthermore, The circular sphere of text is meant to draw the eyes' attention to the way in with Okay is the least helpful form of feedback. The repetition of the text is intended to overwhelm the viewer, similarly to how hearing submissive responses by a teacher gradually becomes overwhelming in time to young girls.

Visual History
Yonkers Letterpress

Printed from the original ATF 30 Point Yonkers Typeface

Yonkers Digital Trace

Digital trace of the Yonkers letterpress to create Bezier vector

Refined Montankers

Refined Yonkers to a more functional typeface, Montankers

Monktakers over Yonkers

Comparison of Montankers over Yonkers Digital Trace

TypeFace In Use

Other Work

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