Forward Montana Voter Guide
Editorial Design
The Primary Election voter guide sought to increase younger Montanan voter turnout in Montana’s primary election by providing critical voter information from an independent, local, and non-profit source. It was essential that all information was easily readable and had an effective hierarchy. Furthermore, the design needed to feel fun and approachable, while feeling credible and informative. The colorful brand colors of Forward Montana provided a high contrast avenue to achieve the aforementioned fun qualities.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
The voter guide was designed as a 6” x 24” mailer with 4” content panels that folded as an accordion. The mail version was distributed to over 14,000 Montanas. A digital format was also designed to reach more voters on social and web platforms.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
The voter guide was designed as a 6” x 24” mailer with 4” content panels that folded as an accordion. The mail version was distributed to over 14,000 Montanas. A digital format was also designed to reach more voters on social and web platforms.
Click to see more the introduction pages and some more spreads of the book
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
The voter guide was designed as a 6” x 24” mailer with 4” content panels that folded as an accordion. The mail version was distributed to over 14,000 Montanas. A digital format was also designed to reach more voters on social and web platforms.
Here is an example of the civics templates CUBS provides to educators, club advisors, and students the resources they need to teach relevant themes around democracy in the classroom. The design is an extension of the brand an intends to be informative, playful, an easy to use
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
The voter guide was designed as a 6” x 24” mailer with 4” content panels that folded as an accordion. The mail version was distributed to over 14,000 Montanas. A digital format was also designed to reach more voters on social and web platforms.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
One deliverable for the campaign was establishing a social media presence and templates for future social media posts. The social media profile was determined to be more of a point of reference for potential voters seeking to learn more about Strand rather than a platform for campaigning
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
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Historic woodblock characters were used to allude to the historical roots of typographic design in Montana. The texture associated with these woodblocks inspired the soft textures to give dimension to the background of the typography.
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
Printed from the original ATF 30 Point Yonkers Typeface
Digital trace of the Yonkers letterpress to create Bezier vector
Refined Yonkers to a more functional typeface, Montankers
Comparison of Montankers over Yonkers Digital Trace
Montana is one of the views states with an open primary in which you can select the party you want to vote for; however, this can create immense confusion and invalid voter ballots as voters must choose only one of the ballots sent to them.
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