Strand for Montana
Identity System
The Strand House District 63 campaign provides a compelling visual and branding solution to position Peter Strand favorably for both the primary and general elections. This project focused on establishing the branding & identity of the campaign as well as implementation into digital and physical spaces via website, social media templates, and print collateral.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Walk Card
Social Media
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Walk Card
Click to see more the introduction pages and some more spreads of the book
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Walk Card
Here is an example of the civics templates CUBS provides to educators, club advisors, and students the resources they need to teach relevant themes around democracy in the classroom. The design is an extension of the brand an intends to be informative, playful, an easy to use
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Walk Card
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
One deliverable for the campaign was establishing a social media presence and templates for future social media posts. The social media profile was determined to be more of a point of reference for potential voters seeking to learn more about Strand rather than a platform for campaigning
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
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Attention to typographic tone is key to the Strand campaign design. The approachable slab serif paired with an informative yet welcoming serif reflects Strand's qualities as an educator dedicated to serving the people. The website behind the campaign was an essential aspect of building the brand as it served as a point of information and connection to prospective voters learning about Strand via print collateral.
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
Printed from the original ATF 30 Point Yonkers Typeface
Digital trace of the Yonkers letterpress to create Bezier vector
Refined Yonkers to a more functional typeface, Montankers
Comparison of Montankers over Yonkers Digital Trace
Business cards, walk-card mailers, and yard signs were the primary collateral used in this campaign. The yard signs focused on high-contrast of the “Strand” name to create brand recognition and familiarity with prospective voters. The walkcards were pieces of copy-heavy campaign marketing sent to voters' doors.
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