Gallatin History Museum
Identity System
The identity describes the physical building of the Gallatin History Museum, which was a historic jail and government building during the frontier. On a more conceptual level the identity describes historical content within the building, including, pioneer, indigenous, and natural histories. Through using concept inspired colors and forms the identity develops a deep and methodical system that is expanded into the museums wayfinding.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
In order to enhance visitors experience at the museum the extension of the identity system into wayfinding and signage was essential. This expansion of the system allows not only as a means of reinforcing the system to improve the museums visual impact on views, but also allows for ease of navigation. The wayfinding signage utilize the brand colors to delineate between four categories respectively; brick red for Pioneer Histories, Balsam Root yellow for Natural Histories, mountain green for Indigenous histories, & wagon wheel tan for basic Museum Information. The designation of the logo form elements further solidifies the extension of the system into wayfinding signage.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
Click to see more the introduction pages and some more spreads of the book
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
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Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
One deliverable for the campaign was establishing a social media presence and templates for future social media posts. The social media profile was determined to be more of a point of reference for potential voters seeking to learn more about Strand rather than a platform for campaigning
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
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Combing elements of the pioneer, indigenous, building, and natural histories, Gallatin History Museum’s logo mark draws from iconic elements of the Gallatin Valley to describe the museums physical place as well as its historical content.
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
Printed from the original ATF 30 Point Yonkers Typeface
Digital trace of the Yonkers letterpress to create Bezier vector
Refined Yonkers to a more functional typeface, Montankers
Comparison of Montankers over Yonkers Digital Trace
The front arch is an allusion to the museum’s architectural facade and gives inspiration to the brick red. The Wagon wheel is emblematic of the pioneer histories and is expressed through it’s circular form and leather tan color. The yellow flower is Balsam Root, which is commonly found in what indigenous peoples referred to the Gallatin Valley as, The Valley of Flowers. The valley itself is surrounded by five stunning mountain ranges, forming rich ridge lines, inspiring the horizon line in the middle of the logo. In essence, the logo seek to merge the different histories represented in the Gallatin Valley though both form and color. The intentional use of these forms and the respective color pallet allows the identity to describe not only the histories displayed in the museum but also the geographic relation of the museum to the natural environment it sits with in.
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