Civics Under the Big Sky
Identity System
The primary goals and vision of what a successful new brand would accomplish was the first task in building Civics Under the Big Sky. This process involved rigorous iterations and target audience research. The brand narrative was created once the new brand’s goals, tone, traits, and values were defined. Collectively, these abstract but essential pillars of the brand aided in constructing a visual identity that plays into the visual culture of rural Montana while simultaneously being energetic and advocacy-focused.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Typography plays a pivotal role in the CUBS brand, drawing inspiration from the timeless signs adorning Montana’s brick buildings, the intricate designs of leatherworking, and the bold aesthetics of rodeo posters.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Typography plays a pivotal role in the CUBS brand, drawing inspiration from the timeless signs adorning Montana’s brick buildings, the intricate designs of leatherworking, and the bold aesthetics of rodeo posters.
Click to see more the introduction pages and some more spreads of the book
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Typography plays a pivotal role in the CUBS brand, drawing inspiration from the timeless signs adorning Montana’s brick buildings, the intricate designs of leatherworking, and the bold aesthetics of rodeo posters.
Here is an example of the civics templates CUBS provides to educators, club advisors, and students the resources they need to teach relevant themes around democracy in the classroom. The design is an extension of the brand an intends to be informative, playful, an easy to use
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Typography plays a pivotal role in the CUBS brand, drawing inspiration from the timeless signs adorning Montana’s brick buildings, the intricate designs of leatherworking, and the bold aesthetics of rodeo posters.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
One deliverable for the campaign was establishing a social media presence and templates for future social media posts. The social media profile was determined to be more of a point of reference for potential voters seeking to learn more about Strand rather than a platform for campaigning
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
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Civics Under the Big Sky provides Montana’s hardworking rural communities with trustworthy civic information, approachable educational resources, and non-biased voter registration, giving a voice to the future workers and citizens of our democracy.
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
Printed from the original ATF 30 Point Yonkers Typeface
Digital trace of the Yonkers letterpress to create Bezier vector
Refined Yonkers to a more functional typeface, Montankers
Comparison of Montankers over Yonkers Digital Trace
The essence of Civics Under the Big Sky’s brand identity is deeply rooted in the cultural tapestry of Montana’s rich heritage, allowing effective connection with rural audiences. Inspired by the iconic symbols of Montana, the brandmark icon seamlessly blends the imagery of an open book, a sapling, and the rustic beauty of wheat, weaving a visual collage that mirrors our identity.
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